Organizing Events and Entertainment Functions

Question: Describe the scenario for organizing events and entertainment functions. Answer: Introduction The task of organizing events and entertainment functions is a tedious task and needs professional approach on the part of the event management companies, which focuses on both the business part of the events and the creative side of it (Londonlaunch.com. 2016).Venue management refers to the managing of the activities of the live music concerts, sports events or movie festivals. The event management company looks after all the operations of the events starting from the fund raising, arranging for sponsors, marketing of the events and selling of the tickets (Rojek 2014). London held many festivals across different genres, which falls in the categories of the entertainment events or venue events. Festivals of music, movies, design, sports and others are lined up all through the year (Jones 2014). Arranging the events requires professional expertise and the government and the event management companies are doing that for a long period. London has gained the goodwill for organizing the festivals in an effective manner and that too consistently. The ways the different festivals are organized are analyzed, and focus is put on the overall operations of the festivals. Scope of entertainment and venue industry The city of London held many events and festivals like screen festivals, canvas festivals and stage festivals. The festivals that are organized come under the venue, entertainment industry, this industry is expected to have a total turnover of 66.6 billion in 2019, and the industry is poised to have a compounded annual growth rate by 3.2% from 2014-19 (Merkel 2014). The entertainment industry can be divided in different categories like movie, music, games events and food festivals. Food plays an important role in the culture of London and various types of cuisine options are available in this country, which draws food lovers from across the globe (Staff 2016). Different events are organized in places like Alexandra Palace, Chelsea Football Club and different concert halls like Union Chapel, The Lexington and Bush hall. Famous events of this country include Easter festival, St Patricks Day and music festivals like Junction 2, Born Red and Raw Power and attract millions of visitors. Managing such mega events is a tedious task and professional event management professionals are hired to manage the events. Each of the festivals has a different significance and attracts different types of crowds with different tastes, different culture and across various age groups (Yeoman 2014). The event management companies and the government departments organize the festivals and they do a remarkable job in conducting the festivals as well as managing millions of people. A great deal of tasks are done in managing the festivals like lighting, electric set up, organizing for securities and general managers to overlook the overall operations and make the work process smooth and the events successful (Brigden 2014). They generate revenues, arrange for sponsors, manage the whole events for the organizer, and make it successful. They work according to the demands of the clients and proceed with their work accordingly. The music festivals in London started happening at a bigger scale from the end of 1960s. Festivals at Woodstock, Reading and Leeds festival and Glastonbury Festivalstarted in the 1960s and 70s. Glastonbury Festivalis considered one of the largest music festivals and attended by close to 175,000 people, while on an average 100000 people attend the Woodstock and the same number of people attend the Reading and Leeds festival. St. Patrics Day is celebrated in London with much fanfare and about 100000 people attend this festival on an average (Rojek 2013). The square meal review of Chelsea club boasts of a 1500 capacity auditorium, 60 syndicate suites and 25 function suites and has 281 bedrooms with a spa facility. The facility has the capacity from organize gala dinners to simple reception and it has already earned a brand name (Jones 2014). Segregation of the entertainment activities according to different profiles Music Festivals The main music festivals in London include Raw Power, Junction 2, Meltdown and We Are FSTVL. Raw Power is a three-day musical extravaganza consisting of loud music including Psychedelic music and the performance is made by artists like Sly The Family Drone, Teeth of the Sea, Melt- Banana and other artists (Merkel 2013). We Are FSTVL is a new generation dance festival with amazing performances by the top Disk jockeys of the world like DJ Snake, DJ Fresh ,Sigma nad other artists and hard core partying is the theme of this festival. Junction 2 is a one-day music festival happening in the bucolic location of Zone 4 and focuses on the techno music. The artists line up include The Hydra, London Warehouse effects and Drumcode Label and all the techno music enthusiasts flock to this place to enjoy the music scene. Young people mostly attend the music festivals and the festivals happen in Boston Manor Park, Zone 4 and Hampton Court (Brigden et al. 2014). Movie Festivals According to Iordanova (2016), London is known for its movie festivals, many festivals remain lined up throughout the year, and few of the festivals include International Short Film Feastival, Sundane Film Festival, Sci-Fi London Film Festival and others. International Short Film Festival shows short films across all categories and the duration of the films ranges from 10 seconds to 15 minutes. The festival happens in the Rangers Office on Windmill road and movie enthusiasts attend the festival across all age groups. Sci-Fi Film festival focuses on the documentaries, sci-fiction movies and other top rated movies. Sundance Film Festival shows movies of independent directors and is a top rated movie show and the festival is organized in the Piccadilly square. London Design Festival The London Design Festival started in the year 2003 and is successfully running since then. This festival promotes the creativity and design of the landscape to create a sense of awareness among the educators, retailers and practioners of this profession. Easter Festival Easter festival is one of the most popular events in the city of London and the festival started in the 18th century. Millions of people attend this festival and the events are organized in different locations according to the schedule. Different events include Championship Pairs, Really Easy Afternoon and Flighted Swiss tournaments and people across all ages attend this festival (Yeoman 2014) Festival Age groups Venues Music Festival Mostly people in the younger age bracket attend the festival. Boston Manor Park, Zone 4, Hampton Court Movie Festival Movie enthusiasts across all age categories attend the festival. Windmill road, Piccadilly square London Design Festival Design enthusiast, employers, educators and retailers attend this festival and the fest is attended by mostly middle aged persons Easter Festival People of all age groups The location depends upon the activities of the festival. Table 1: showing the segregation of the festivals according to the age groups and venue (Source: Ferdinand and William 2013) Conclusion London conducts many festivals and some of them are century year old. Professional event management companies manage the festivals and they are managing the events with professionalism. Different festivals need different expertise and that the authorities and event companies are doing consistently. Reference Brigden, S., 2014.London and the Reformation. Faber Faber. de Valck, M., Kredell, B. and Loist, S. eds., 2016.Film Festivals: History, Theory, Method, Practice. Routledge. Ferdinand, N. and Williams, N.L., 2013. International festivals as experience production systems.Tourism Management,34, pp.202-210. Iordanova, D., 2016. The film festival and film cultures transnational essence.Film Festivals: History, Theory, Method, Practice. Jones, M., 2014.Sustainable event management: A practical guide. Routledge. Londonlaunch.com. (2016).About Us | londonlaunch.com. [online] Available at: https://www.londonlaunch.com/about-us/ [Accessed 24 Mar. 2016]. Merkel, U., 2013.Power, politics and international events: Socio-cultural analyses of festivals and spectacles. Routledge. Rojek, C., 2014. Global event management: A critique.Leisure Studies,33(1), pp.32-47. Staff, S. (2016).London UK Restaurants Venues Guide | Square Meal. [online] Squaremeal.co.uk. Available at: https://www.squaremeal.co.uk/ [Accessed 24 Mar. 2016]. Yeoman, I., Robertson, M., McMahon-Beattie, U. and Musarurwa, N., 2014. 4 Scenarios for the future of events and festivals.The Future of Events Festivals, p.36.