Week8 Assignment Example | Topics and Well Written Essays - 250 words

Week8 - denomination ExampleThis is especially beneficial for the mass living in the remote start ups of certain evolution countries. Apart from transactions other augmented services like balance enquiry, credit or account alerts, payment alerts mass be viewed through sprightly banking. It also helps the customers to make money transfers instantly. A part from the customers, the banks also benefit from nimble banking as they can promote or sell products loans, credit cards for a specific target market segment (Unhelkar, p.471).According to security experts mobile banking is safer as comp ared to net profit banking. However there are various security threats. Users can be exposed to fake messages cognize as smishing. Each and every device may not have the facility to perform mobile banking. There are certain banks that do not even provide the facility of mobile banking.The accession in the use of blackberry and promising phones is a key indicator that mobile banking is he re stay. Besides, people never wanted to stay in long queues to make bill payments. As far as BOA is concerned customization can really help the bank to target different groups of customers. The company can launch different types of mobile application to target different market segments. However the key to the achiever would be to follow the KISS (keep it short and simple) approach as customers are likely to hate it if the applications are far too complicated. Another key area would be customer education. Many customers are unperturbed a bit hesitant to use mobile banking or internet baking so to let loose due to security concerns. Raising awareness among people regarding the safe and sound use of mobile applications cogitate to mobile banking can help the bank to attract new customers.The increasing number of usage of smart phones or black berry is for once the key motivator for offering mobile banking. Add to that mobile banking get be a great platform for the competitors also to gain new market or to